The Capacity Gap is Coming

With the dramatic growth of streaming media, networks are experiencing serious traffic jams. In response, we’ve created a better way to deliver your content. Based on our deep relationships with ISPs, our Content Delivery Sharing service offers better performance, relieving content bottlenecks.

Read on to see how our solution is the future of content delivery.

Today's Content Delivery Problem

Demand for streamed content is skyrocketing, creating a capacity gap.

With new requirements emerging, the industry needs to change the way content is delivered.

Streaming Video

Live and on demand

Plus

New Use Cases

V4K, 8K, VR/AR, 360 video

Plus

Access Network Speeds

100 mbps+ fixed, 5G mobile

New Requirements

Equals
1

Massive Peak Capacity

2

Extremely Low Latency

3

High Bandwidth Streams

What is the Capacity Gap?

Today's OTT content distribution model depends heavily on commercial CDNs building out their own infrastructure to handle growing demands, as well as adding enough capacity at peering and exchange points to ensure content reaches each ISP network. Most CDNs don't have the financial or operational strength to stay ahead of capacity demands; and even when they do, there is no guarantee that traffic from one CDN won't cause congestion for traffic from another as both try to ship their streams into ISP networks and on to consumers.

There is a growing gap between the extraordinary consumer demand for streaming and the expected ability of commercial CDNs to keep up with it.

This is the capacity gap.

The Content Delivery Capacity Gap Is Coming

The Current Content Delivery Model Does Not Scale

Content Delivery Capacity Gap diagram

The Future of Content Delivery

Move Edge Delivery Infrastructure Deep Inside ISP Last Mile Networks to Eliminate the Capacity Gap

To address the gap, we need a new way to deliver content:

  • New, highly distributed edge cloud architecture
  • New business model: ISPs own/operate edge cloud and monetize delivery
Delivering the Future diagram

How Publishers and Service Providers Benefit from this New Model for Content Delivery

With this new model, content publishers:

  • Bypass peering bottlenecks
  • Lower delivery cost and improve performance
  • Ensure delivery capacity will scale as usage grows

Service providers benefit from collaboration by:

  • Offloading network infrastructure
  • Reducing peering requirements
  • Controlling resources inside their networks
  • Receiving delivery fees that were previously going to CDNs

Qwilt has the solution. Content Delivery Sharing.

Find out more about Content Delivery Sharing

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